Job?position:?Senior?Marketing?Manager
Report?to:?Vice?President
Responsibilities:
1.?Be?responsible?for?all?consumers?directed?marketing?and?communications?for?the?company,?brand?awareness?and?brand?building,?as?well?as?certain?non-traditional?sales?channels.
2.?There?are?four?main?areas?of?responsibilities?each?with?their?manager,?specialist?or?supervisor:??Customer?Life?Cycle?Management?and?Customer?Service,?New?Member?Recruiting?and?New?Store?Grand?Opening?Campaigns,?Advertising?Production,?and?Brand?Marketing.
(1)?Customer?Life?Cycle?Manager?whose?responsibility?is?to?understand?our?customers’?needs?at?every?stage?of?pregnancy?and?each?month?after?birth?until?five?years?of?age.??We?then
Measure?our?progress?of?satisfying?each?customer?at?each?stage?and?report?on?stores’?sales?ability.??Also?included?under?this?manager?is?the?call?center?and?the?catalog?distribution?channel?handling?phone?sales,?IM?support,?and?customer?service.??The?call?center?also?conducts?ad?hoc?surveys?to?support?the?company’s?objectives.
(2)?The?Recruiting?Supervisor?is?responsible?for?recruiting?new?customers?primarily?of?the?store?channel.??This?includes?Grand?Opening?campaigns,?hospital?recruiting,?and?creating?weekly?targets?for?the?stores?based?on?their?walk-in?traffic.
(3)?The?Advertising?Specialist?has?a?team?of?four?designers?who?produce?printed?materials?such?as?DM’s,?handouts?and?in-store?POP.??They?are?responsible?for?cost?control?for?all?print?materials?as?well?as?measuring?the?cost?effectiveness?of?each?campaign.
(4)?Brand?Marketing?and?PR?which?consists?of?promoting?Mama’s?Goodbaby?as?a?retail?brand,?trade?marketing?with?activities?and?events?at?the?store?level,?advertising?and?marketing?for?our?exclusive?import?brands,?and?the?production?of?video?advertising?both?for?our?store?and?import?brands.
Requirements:
1. Bachelors?or?Masters?degree?in?a?related?field
2. 8?years?plus?related?working?experience?in?retail
3. Strong?consumer?focus
4. Highly?motivated?to?create?sales?and?improve?awareness
5. Responsive?to?market?changes?and?trends
6. Highly?organized?to?keep?team?aligned?and?on?target
7. Ability?to?conduct?business?both?spoken?and?written?in?English