We?are?a?rapidly?growing?and?internationally?expanding?Japanese?luggage?label?focusing?design,?marketing?and?sales?of?suitcases,?bags?and?accessories?via?eCommerce?and?retail?channels?worldwide.?For?strengthening?the?Echolac?team?in?China,?we?are?looking?for?an?engaged?and?communicative?candidate.
我們是源自日本的國(guó)際箱包專家，我們的銷售網(wǎng)絡(luò)遍布在世界各地，并且在持續(xù)穩(wěn)健增長(zhǎng)中。為了提高品牌在中國(guó)的市場(chǎng)份額，我們誠(chéng)摯地邀請(qǐng)您加入我們的團(tuán)隊(duì)。
Social?Media?Account?Operator?(m/f)
社交媒體運(yùn)營(yíng)官
As?Social?Media?Account?Operator?you?are?responsible?for?managing?our?Weibo,?Wechat,?Red,?Douyin?account?and?running?our?related?content?marketing?activities.?Handling?accounts?on?other?platforms?may?also?become?part?of?your?responsibility.?Furthermore,?you?are?going?to?manage?our?follower?community.?You?will?work?in?Shanghai?and?report?to?the?Marketing?Leader?China.
您將負(fù)責(zé)管理我們的微博、微信、抖音、小紅書以及其他社交媒體賬戶的運(yùn)營(yíng)，以及正在籌劃的粉絲社區(qū)。幫助我們?cè)谥袊?guó)市場(chǎng)建立美、精致、平衡、勇于創(chuàng)新的品牌形象。您將在上海工作，并向市場(chǎng)總監(jiān)匯報(bào)。
Your?Challenge
崗位職責(zé)
·?Content?marketing?operations?planning?and?idea?creation
1.制定微信、微博等社交媒體的內(nèi)容策略、運(yùn)營(yíng)策略，并負(fù)責(zé)執(zhí)行實(shí)施
·?Compiling?the?postings’?content?(selecting?pictures,?phrasing?captions,?defining?and?setting?hashtags?etc.)?in?cooperation?with?the?graphic?designers;?putting?postings?online?according?to?the?content?marketing?schedule
2.更新維護(hù)社交媒體賬號(hào)，增加粉絲數(shù)，提高關(guān)注度，提高粉絲活躍度，與的粉絲做好互動(dòng)，對(duì)粉絲的網(wǎng)絡(luò)行為進(jìn)行分析和總結(jié)
·?Setting?up,?executing?and?monitoring?special?social?media?activities?such?as?but?not?limited?to?prize?games,?lotteries,?eCommerce?and?offline?promotion?support?etc.
3.定期與粉絲互動(dòng)，策劃并執(zhí)行相關(guān)線上和線下的推廣活動(dòng)，通過有效運(yùn)營(yíng)手段提升關(guān)注度，達(dá)成營(yíng)銷目標(biāo)。
·?Proactively?managing?the?brand’s?follower?community?by?triggering?and?taking?part?in?the?followers’?discussions,?responding?to?comments?and?questions,?and?making?suggestions?concerning?the?brand’s?performance?and?improvements?based?on?the?followers’?feedback
4.挖掘和分析網(wǎng)友使用習(xí)慣、情感及體驗(yàn)感受，及時(shí)掌握新聞熱點(diǎn)，能夠完成專題策劃
·?Continuous?monitoring?and?regular?reporting?about?the?content?marketing?activities?and?results;?drawing?conclusions?for?improvements?accordingly
5.監(jiān)測(cè)和定期報(bào)告內(nèi)容營(yíng)銷活動(dòng)和結(jié)果
Your?Profile
崗位要求
·?Bachelor?degree?in?marketing?or?equivalent?qualification
1.本科及以上市場(chǎng)營(yíng)銷學(xué)相關(guān)專業(yè)學(xué)歷
·?Min.?2?years?of?experience?in?social?media?in?consumer-goods?industries?
2.2年以上新媒體運(yùn)營(yíng)相關(guān)工作經(jīng)驗(yàn)，了解中高端消費(fèi)品市場(chǎng)
·?Profound?expertise?in?incorporating?SEO-relevant?elements?in?post?design?and?layout
3.精通SEO等相關(guān)知識(shí)
·?Familiar?with?other?social?media?platforms?such?as?DouYin,?Meitu?and?RED
4.了解各類社媒平臺(tái)，例如抖音，美圖社區(qū)，小紅書等
·?Continuously?keeping?up-to-date?with?new?developments?and?changes?in?the?social?media?platforms’?opportunities?and?capabilities
5.不斷洞悉社媒平臺(tái)變化動(dòng)態(tài)以及發(fā)展前景
·?Highly?creative?and?insightful?to?new?things,?new?events?and?entertainment
6.對(duì)新事物有高度創(chuàng)造性和洞察力
·?Good?coordination?skills?and?planning?ability
7.良好的計(jì)劃能力
·?Can?complete?his/her?tasks?independently?while?respecting?given?guidelines
8.能按照領(lǐng)導(dǎo)的指示獨(dú)立完成任務(wù)
·?Solid?foundation?in?art,?agile?thinking?and?strong?performance
9.扎實(shí)的社媒基礎(chǔ)，獨(dú)立思考能力和良好的表現(xiàn)力
·?Extensive?learning?skills?as?well?as?proactive?and?strong?sense?of?responsibility
10.具有較強(qiáng)的學(xué)習(xí)能力和強(qiáng)烈的責(zé)任感
·?Ability?to?withstand?certain?work?pressure,?strong?communication?skills?and?teamwork?spirit
11.能夠承受一定的工作壓力，擁有較強(qiáng)的溝通能力和團(tuán)隊(duì)合作精神
·?Chinese?Native?speaker?and?influent?in?English
12.中文母語以及熟練的英語
Your?Opportunity
公司待遇
·?Full-time?position?(40?hours?per?week)
·?全職工作崗位（每周40小時(shí)）
·?Open,?family-like?and?innovative?company?culture?with?flat?hierarchies?and?efficient?decision?making?processes
·?開放和創(chuàng)新的企業(yè)文化，扁平管理和快速的決策過程
·?Opportunities?and?room?for?personal?growth?within?a?rapidly?growing?international?organization
·?快速成長(zhǎng)的機(jī)會(huì)和提升空間
We?are?committed?to?supporting?your?professional?development?and?provide?you?with?a?work?environment?in?that?work?is?not?just?work,?but?also?full?of?fun.?We?are?looking?forward?to?receiving?your?application!
我們致力于支持您的專業(yè)發(fā)展，并為您提供一個(gè)良好的工作環(huán)境，因?yàn)楣ぷ鞑粌H是工作，而是應(yīng)該充滿樂趣。我們期待收到您的申請(qǐng)！